Digital Marketing

Lookalike Audience: Identify Their Profile

Jul 10 20199m listen time

Overview

Lookalike audiences are one of the most effective ways to extend your online reach in a targeted manner. Sakhee Dheer, Head of Digital Marketing at Facebook APAC, shares some of her best practices for setting up lookalike audiences with Facebook’s family of apps and other social media platforms. She goes on to explain how A/B testing is an important next step to measure the impact of your work.

Gain Actionable Insights Into:

  • What lookalike audiences are
  • How you can set up a suitable lookalike audience
  • Interpreting A/B testing findings
  • Three key things to remember if you’re setting up a lookalike audience right now

Hosted by Pippa Woodhead

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