Influencer Marketing

Legal Matters With Influencers

Jul 09 202019m listen time

Overview

Getting influencers for brands have become increasingly valuable to many businesses. But what are the regulations around engaging influencers, paying them and being transparent in Asia? Alex Burgess, Managing Director at The Goat Agency, explains the regulations involved, including how you can ensure legal transparency when you engage your influencers.

Gain Actionable Insights Into:

Episode 1 – Current Regulations:

  • Current regulations around influencer marketing in the UK and US vs. the APAC
  • Potential regulations coming up in the future
  • Limiting your risk and protecting the client’s reputation

Episode 2 – Paying Influencers:

  • The best way to pay an influencer
  • When you can propose free products and services instead of money
  • Making sure that there’s legal transparency in the campaign you’re running

Hosted by Regina Zhiyenkulova

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