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Consumer Life Cycle Marketing

It's a Match! Finding Your Perfect CRM Tool

Jul 05 201915m listen time


How do you select the right tools and tech to take your CRM to the next level? Kushal Manupati, Head of Performance Marketing and CRM for Zilingo, highlights the most popular CRM tech, the selection criteria to choosing the right tech, and the industry level terms and standards of working with the right tech partners and vendors.

Gain Actionable Insights Into:

  • How the tools and tech for CRM are categorised
  • How ROI is tracked
  • The key selection criteria for CRM tools and tech
  • Who the key decision makers are
  • The industry standard to keep in mind when working with CRM tech vendors/partners

Hosted by Prachi Panda


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