Influencer Marketing

Influencers: Key Marketing Tool or a Waste of Time?

May 15 201924m listen time

Overview

Influencers are quickly becoming a powerful marketing tool today. But how do you find the right influencers and make sure that their audience isn’t driven by bots? Alex Burgess, Managing Director of The Goat Agency, shows you how to access the right people, get them on board and get the most out of them.

Gain Actionable Insights Into:

Episode 1 – Finding Influencers:

  • What makes someone an influencer
  • Ways to make sure that their audience is real and not driven by the bots
  • Accessing the right network of influencers and how you can get them on board

Episode 2 – Measuring ROI:

  • Metrics you need to consider
  • Thorough research that needs to be done on the influencer in order to avoid any potential negative comments and impressions
  • Getting the most out of the influencers and using existing data to understand the potential conversion rates
  • Three actionable steps you can take in the next 24 hours to start using influencers effectively

Hosted by Regina Zhiyenkulova

SHARE:

Thinkfluencers in this Podcast

You Might Also Enjoy

15m

Data Analytics

A Look Inside DBS’ Data Driven Culture

Sameer Gupta

Chief Analytics Officer

DBS Bank

READY TO JUMP IN?
Download now for free!