Creativity in Marketing

How to Tell a Creative You Don't Like Their Idea

Jul 08 201910m listen time


As a leader, what is the most effective way to say you don’t like an idea without stifling the enthusiasm of your creatives? Matthew Godfrey, CEO of Nutrition Innovation and former award-winning advertising CEO, is here to give you some pointers on how to do just that, and how you can identify when a campaign has legs or whether it’s missing the mark completely.

Gain Actionable Insights Into:

  • Giving feedback in a way that doesn’t dampen creativity
  • How to critique constructively when an idea is missing the mark
  • What sets apart a good campaign from a great one

Hosted by Pippa Woodhead


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