As a leader, what is the most effective way to say you don’t like an idea without stifling the enthusiasm of your creatives? Matthew Godfrey, CEO of Nutrition Innovation and former award-winning advertising CEO, is here to give you some pointers on how to do just that, and how you can identify when a campaign has legs or whether it’s missing the mark completely.
Gain Actionable Insights Into:
- Giving feedback in a way that doesn’t dampen creativity
- How to critique constructively when an idea is missing the mark
- What sets apart a good campaign from a great one
Hosted by Pippa Woodhead