What makes a great piece of content depends completely on where it will be published and who it’s for. Seth Lui, founder of Singapore-based sethlui.com, an online magazine and blog with over a million unique visitors each month, has experimented with his content output and has found what works well with his readership. Whether you already work in digital content or have ambitions of starting your own blog, Seth explains the various things you should be thinking about.
Gain Actionable Insights Into:
- Identifying your readership and knowing what drives them
- Why Seth feels emotive headlines work well - but be wary of overselling your content
- The importance of thorough fact-checking
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