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Consumer Behaviour

How to Influence Consumer Behaviour on a Mass Scale

Mar 12 202019m listen time

Overview

Want to make a real difference? Kim Stengert, Chief Strategic Communications at WWF Singapore, explains how you can use campaigns to spark change. He delves into how he has altered public perception on matters such as plastics, shark fin soup and the ivory trade, and even managed to change a few laws along the way.

Gain Actionable Insights Into:

  • How to identify if a campaign isn’t resonating and what you can do to change your tactics
  • Why science will make your messaging more impactful
  • Steps you can take to influence the behaviour of people with a social conscience

Hosted by Pippa Woodhead

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