You ask someone what they do for a living, they talk at you for a minute about their business, and then you leave the conversation none the wiser. Sound familiar? This is what happens when a company doesn’t have a good story for why it exists, and stories are a crucial part of building a business that people feel connected to. Pieter Kemps helps companies build brand narratives that turn them into billion-dollar household names. He talks you through his process.
Gain Actionable Insights Into:
- What the structure of well known Hollywood films can teach you about storytelling
- The five questions Pieter recommends to help you craft the ultimate business narrative
- How to succinctly package your new company story in an ‘elevator pitch’
Hosted by Pippa Woodhead
