Branding

How Movie Content Changes to Suit Local Tastes

Jul 17 201912m listen time

Overview

There are certain cultural and censorship challenges when rolling out movie content and communications worldwide, even for a brand based on family values. Seshasaye Kanthamraju, Executive Director of Communications & ESR at The Walt Disney Company, explains how a major movie studio like Disney navigates this, and how much are they willing to compromise the story they want to tell when the law of the land gets in the way.

Gain Actionable Insights Into:

  • How much your vision needs to change in conservative countries where a film’s content might be considered risqué
  • Striking the balance between sticking to your brand values and the need for revenue
  • How to decide if you should release an international social media post where the joke might not be understood or deemed funny to some countries

Hosted by Pippa Woodhead

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