How do television executives decide how much to spend on actors, locations and production? Abhishek Rao, Senior Director at Viacom and Brand Head for MTV, Comedy Central and Paramount, talks you through the economic decisions that go on behind-the-scenes at TV networks, and the financial risks they are willing to take for their biggest asset – content.
Gain Actionable Insights Into:
- The flow of money in TV production and the different revenue streams
- Who decides how much money to pour into famous actors
- How technology has impacted how TV economics works
Hosted by Pippa Woodhead