Digital Marketing

How a Single Tweet Could Make You Millions

Dec 03 201938m listen time

Overview

Brands that make the right calculated risks in their social media campaigns can enjoy millions of dollars worth of ROI. Arvinder Gujral, MD of SEA for Twitter, shares stories of the most powerful recent campaigns and how they did it. He also outlines the biggest killers of a brand’s reputation on social channels and why you must use context in all your communications - something that too often gets forgotten at marketers' peril.

Gain Actionable Insights Into:

Episode 1 - It All Started With a Tweet

  • How big brands such as Heinz and Nike have used Twitter to make huge profits
  • Why so many social media campaigns miss the mark, and what they are doing wrong
  • Why an increasing amount of companies are running B2B and B2C campaigns together

Episode 2 - Authenticity, Context & Storytelling

  • How T-Mobile handles their customer service on Twitter
  • The dangers of dishonesty in the internet age
  • What can happen when context is forgotten by marketers

Hosted by Pippa Woodhead

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