How do you host a seamless PR event that hooks consumers and encourages in-depth media coverage? Pippa Brindley, Director of Vim & Vigour PR, has held hundreds of events on behalf of her clients and she outlines how to conceptualise a PR event with measurable strategic goals, the essential considerations both before and after the big day, and even tricks to ensure that your guests arrive on time and how you can keep the room buzzing throughout.
Gain Actionable Insights Into:
- Researching and planning an event with realistic and measurable ROI to avoid the common pitfalls PRs commonly make when running events
- What needs to happen in the lead up, what should be happening the week afterwards and where you can use social media tools to maximise advantage
- Evaluating the success of a PR event and developing a follow-up plan to ensure good momentum well beyond the event
Hosted by Pippa Woodhead