All Things Entertainment

Here's the Recipe for TV Magic

Aug 09 201911m listen time


What makes a hit TV show? Abhishek Rao, Senior Director at Viacom, says if you have research to back up that crazy idea, you are on to a winner. Producing shows for MTV, Comedy Central and Paramount, Abhishek explains how you can balance wildly creative ideas with data and trend watching - which once led him to create a show where a man rode around town on a bus wearing an adult diaper. Seriously.

Gain Actionable Insights Into:

  • How many TV shows are aired because of creativity as compared to current trends or data
  • How Abhishek knows what's a good idea
  • The best way to enhance the creative process without ending up with crazy ideas that can’t be implemented

Hosted by Pippa Woodhead


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