What makes a hit TV show? Abhishek Rao, Senior Director at Viacom, says if you have research to back up that crazy idea, you are on to a winner. Producing shows for MTV, Comedy Central and Paramount, Abhishek explains how you can balance wildly creative ideas with data and trend watching - which once led him to create a show where a man rode around town on a bus wearing an adult diaper. Seriously.
Gain Actionable Insights Into:
- How many TV shows are aired because of creativity as compared to current trends or data
- How Abhishek knows what's a good idea
- The best way to enhance the creative process without ending up with crazy ideas that can’t be implemented
Hosted by Pippa Woodhead