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Digital Marketing

Harnessing the Power of Online Communities

Jun 20 201911m listen time

Overview

Communities are vital in advocating your brand and they are often your consumers as well. How do you build a community as a brand? Avani Parekh, Strategic Program Manager for Community Partnerships at Facebook, shows you the importance of engaging in community building as a brand and how you can take part in social community causes.

Gain Actionable Insights Into:

  • Why online communities are important and how they actually help a company
  • How companies should engage in community building
  • How community engagement differs when raising awareness for a particular cause as compared to brand awareness

Hosted by Regina Zhiyenkulova

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