Consumer Behaviour

Going In-House: Consumer Research

Dec 14 202018m listen time

Overview

Consumer research is one of the most powerful, foundational tools you can have in your kit as a marketer or product designer. Daylon Soh, UX design, product and digital marketing consultant shares how you can embark on effectively interviewing and understanding your customers on your own.

Gain Actionable Insights Into:

  • What you need to keep in mind when conducting a consumer research study in-house
  • Why you may need professional help sometimes 
  • How you can entice people to join your study

Hosted by Pippa Woodhead

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