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Widen My World

Global F&B: When Is a Big Mac Not a Big Mac?

Dec 03 201916m listen time


Should your Big Mac taste the same, whether you’re in Bangkok, Bombay, or Baltimore? Pavel Dorosevich weighs in on how much you can standardize and localize consumer products across markets. He even explains how much you can ‘tweak’ an iconic item and how to push back on USA HQ decisions if they won’t translate well in your regional market.

Gain Actionable Insights Into:

  • Where local market information comes from and how it trickles up to F&B decision makers
  • How to handle decisions that come from HQ if you don’t feel they will translate well in the market
  • How much a supply chain can be localised and when produce should be imported

Hosted by Pippa Woodhead


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