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Global F&B: When Is a Big Mac Not a Big Mac?

Dec 03 201916m listen time

Overview

Should your Big Mac taste the same, whether you’re in Bangkok, Bombay or Baltimore? Pavel Dorosevich, COO at KFC and former Regional Director for Subway in APAC, weighs in on how much you can standardise and localise consumer products across markets. He even explains how much you can ‘tweak’ an iconic item and how to push back on USA HQ decisions if they won’t translate well in your regional market.

Gain Actionable Insights Into:

  • Where local market information comes from and how it trickles up to F&B decision makers
  • How to handle decisions that come from HQ if you don’t feel they will translate well in the market
  • How much a supply chain can be localised and when produce should be imported

Hosted by Pippa Woodhead

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