The press release format has been abused to death and is no longer effective. Lars Voedisch, Managing Director of PRecious Communications, fills you in on how your press releases can still be a valuable tool – with a few tricks for how to get the journalists' attention, write a winning email subject line, and make even a dull product sound exciting with a clever spin.
Gain Actionable Insights Into:
- What journalists are looking out for
- Why some press releases fail
- The difference between a good press release and a great one
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