The press release format has been abused to death and is no longer effective. Lars Voedisch fills you in on how your press releases can still be a valuable tool – with a few tricks for how to get the journalists' attention, write a winning email subject line, and make even a dull product sound exciting with a clever spin.
Gain Actionable Insights Into:
- What journalists are looking out for
- Why some press releases fail
- The difference between a good press release and a great one
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