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Public Relations

Get the Stories You Want in the Media

Sep 12 201912m listen time

Overview

So, you’ve got a great story and you just know a news outlet is going to want to cover it. But how do you find the right journalist and the best publication to pitch it to? Preeti Gupta, Director of Corporate Affairs for BMW Group Asia is here to tell you how – from writing your initial email, finding the all-important contact details and how to make sure it’s a hook they can’t refuse.

Gain Actionable Insights Into:

  • Finding the right journalist(s) to cover your story
  • How you should reach out if going in cold
  • What your pitch should look like
  • Knowing if a story is interesting enough to be covered in the media
  • Whether there is anything you should NOT be telling the media
  • Making your story juicy and enticing to catch a journalist's attention without sensationalising it or stretching the truth
  • Three things you can do right now to create a media pitch that’s successful

Hosted by Pippa Woodhead

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