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Digital Marketing

From Likes to Sales: Growing an Online Community

Jun 12 201928m listen time

Overview

After you’ve set up a page and gotten your friends to like it, what can you do to actually grow an online community for your brand? When should you focus on organic growth and when should you focus on paid ads? Avani Parekh, Strategic Program Manager for Community Partnerships at Facebook, shows you how to build a community, sustain it and convert your online community into loyal buyers.

Gain Actionable Insights Into:

Episode 1 – Building a Community:

  • Building a community as a brand
  • The organic ways to grow and when you should do paid ads
  • Why some communities fail

Episode 2 – Growing and Sustaining:

  • Growing an online community after setting up a page and getting friends to like it
  • Some strategies that can help to sustain the growth of an online community
  • Converting your online community to engage with the brand, attend events and even buy from the brand

Hosted by Regina Zhiyenkulova

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