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Consumer Behaviour

Data-Backed Customer Segmentation

Apr 14 202118m listen time

Overview

The only constant in today’s world is change, as new technologies and a younger generation of customers emerge - how can you be certain what you’re offering is relevant? Namrata Jolly, former Head of Digital & Customer at Prudential talks about the nuances of a customer segmentation process and how it will help you get to the heart of your customer’s needs.

Gain Actionable Insights Into:

  • The different quantitative and qualitative methods you can use to better understand your customers
  • Why it’s vital to have a cross-functional team work on customer segmentation
  • The segmentation rabbit hole - why there’s such thing as too much segmentation 

Hosted by Prachi Panda

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