The only constant in today’s world is change, as new technologies and a younger generation of customers emerge - how can you be certain what you’re offering is relevant? Namrata Jolly, former Head of Digital & Customer at Prudential talks about the nuances of a customer segmentation process and how it will help you get to the heart of your customer’s needs.
Gain Actionable Insights Into:
- The different quantitative and qualitative methods you can use to better understand your customers
- Why it’s vital to have a cross-functional team work on customer segmentation
- The segmentation rabbit hole - why there’s such thing as too much segmentation
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