Public Relations

Creative PR: Get People Talking

Aug 07 20197m listen time


It’s no longer enough to have a good story, you need to be both creative and different. A good campaign needs to get people talking and the Executive Group Director of PR & Social at Ogilvy, Emily Poon, shows you how to do just that. She highlights three key elements to succeed in this and how you can better strike a balance between creative blue-sky thinking and realistic constraints.

Gain Actionable Insights Into:

  • How you can be more creative in PR
  • Which campaigns Emily has worked on that broke the mould and got people talking
  • The three things you can do in the next 24 hours to deliver more creativity to your clients

Hosted by Pippa Woodhead


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