It’s no longer enough to have a good story, you need to be both creative and different. A good campaign needs to get people talking and the Executive Group Director of PR & Social at Ogilvy, Emily Poon, shows you how to do just that. She highlights three key elements to succeed in this and how you can better strike a balance between creative blue-sky thinking and realistic constraints.
Gain Actionable Insights Into:
- How you can be more creative in PR
- Which campaigns Emily has worked on that broke the mould and got people talking
- The three things you can do in the next 24 hours to deliver more creativity to your clients
Hosted by Pippa Woodhead