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Win-Win Partnerships

Creating Value With Partner Ecosystems

Jun 16 201921m listen time


Developing, implementing and seeing through a partner ecosystem is no easy feat. Joey Tan, Head of Global Strategic Initiatives at Alibaba, gives insights on strategising and creating a partner ecosystem, developing the commercial aspect and pitching your value to partners.

Gain Actionable Insights Into:

Episode 1 – How to Start Building a Partner Ecosystem:

  • What the differences are between digital and offline partnership ecosystems
  • How you can strategise or plan for an ecosystem
  • What your role is in building a partner ecosystem

Episode 2 – Commercial Aspects:

  • How you can go about approaching the commercial aspects of a partner ecosystem
  • Whether a partnership is always equal or leaning towards one party
  • How companies of different sizes and maturity can exist together in a partner ecosystem

Episode 3 – Working With Partners in an Ecosystem:

  • How you can pitch the value of being in a partner ecosystem to potential partners
  • The different ways of incentivising partners
  • The key Dos and Don'ts when it comes to creating a partner ecosystem

Hosted by Prachi Panda


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