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Consumer Behaviour

COVID Comms: Keeping in Touch With Your Customers

Apr 10 20209m listen time

Overview

Every company is telling us how they’re handing the COVID-19 pandemic. Not all of them are doing this well. Iain Twine, founder of Harrup Advisory and former vice chairman of Edelman, is advising a number of large organisations through the current crisis. He explains the dos and don’ts for a good external communications plan that hits all the right notes.

Gain Actionable Insights Into:

  • How often you should touch base with your customer
  • The direction leaders should be giving their communications teams
  • Areas where you could get more engagement than you would normally

Hosted by Pippa Woodhead

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