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Consumer Behaviour

Consumer Behaviour in the Digital Space

Sep 25 201922m listen time

Overview

Consumers today can be shopping in their pyjamas from the comfort of their own couch. The digital retail opportunities of today have impacted how consumers shop, but not as much as you think! Amit Mangwani, Director Retail Sales & Marketing for APJ at Intel Corporation, explains the difference between how Gen X, Y, and Z shop as well as how consumers in brick & mortar stores behave as compared to online stores. He even debunks some myths of consumer behavior in today’s digital sphere.

Gain Actionable Insights Into:

  • Whether consumers in Asia are leaning more towards online or offline options when shopping
  • The different ways in which technology has impacted consumer behaviour
  • One thing that will change this field within the next 3-5 years

Hosted by Prachi Panda

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