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Creativity in Marketing

Conduct an Amazing Creative Group Brainstorm

Dec 20 202018m listen time

Overview

Unlike lightning, great brainstorming sessions don’t strike randomly. Ali Shabaz, Chief Creative Officer at Publicis Groupe shares that as much as it’s an opportunity to explore your craziest ideas, there’s a method to the madness that requires careful planning and facilitation. Learn how you and your team can consistently generate the best ideas with brainstorming.

Gain Actionable Insights Into:

  • Ali’s technique for conducting the most productive brainstorming sessions
  • Figuring out the right mix of participants and why the bosses are not invited
  • How to deal with creative blocks

Hosted by Pippa Woodhead

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Ali Shabaz

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Publicis Groupe

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