Branding

Branding in Asia: Selling Tea to the Chinese

Feb 16 201933m listen time

Overview

How do you grow your brand in a new Asian market? Swarovski’s Head of Marketing, Lisa Wong, uses her experience across multiple Asian countries to show you how to grow your brand while listening to your customers in a new market.

Gain Actionable Insights Into:

Episode 1 – Branding Today:

  • Listening to your customers in order to position your brand in a new market
  • Staying relevant in branding
  • Standing out in a crowded industry

Episode 2 – Branding in Asia:

  • Making a Western brand relevant in Asia
  • Convincing your European HQ
  • Different branding styles in India, Thailand, Hong Kong and Singapore

Hosted by Nellie Wartoft

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