How do you grow your brand in a new Asian market? Swarovski’s Head of Marketing, Lisa Wong, uses her experience across multiple Asian countries to show you how to grow your brand while listening to your customers in a new market.
Gain Actionable Insights Into:
Episode 1 – Branding Today:
- Listening to your customers in order to position your brand in a new market
- Staying relevant in branding
- Standing out in a crowded industry
Episode 2 – Branding in Asia:
- Making a Western brand relevant in Asia
- Convincing your European HQ
- Different branding styles in India, Thailand, Hong Kong and Singapore
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