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Branding

Brand Building in a Low Attention Economy

Dec 19 201911m listen time

Overview

Scroll. Swipe. Skip. Repeat. We’re all rushing for time, multi-tasking, and dividing our attention between three screens at one time. This is the consumer pattern in today’s environment and it’s left some brands scratching their heads while other brands are adapting well to getting all the attention they need. Madhav Nayak, Senior Global Marketing Director at Unilever, shows you the different ways you can go about capturing people’s attention, where you might be going wrong and some key things that marketers think are good for brand building but are actually harmful.

Gain Actionable Insights Into:

  • Whether initially capturing attention is more difficult or if keeping their attention is more difficult
  • The process that Madhav goes through for brand building in a low attention economy
  • Examples of brands that are doing this really well and what their secrets are

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