How does an organisation define its corporate responsibility? There are multiple considerations, and not all of them are obvious, according to Seshasaye Kanthamraju, Executive Director of Communications & ESR at The Walt Disney Company. He discusses the questions you should be asking before settling on a cause, and explains how good CSR practices can help you retain your best staff.
Gain Actionable Insights Into:
- Where philanthropy should be strategic from a brand perspective and where it shouldn’t
- What to do if you’re struggling to pin down your CSR mission
- Why you must sell your philanthropic goals to your organisation's management
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