For C-Suite Leaders

Being Strategic in Your CSR Mission

Dec 18 201916m listen time

Overview

How does an organisation define its corporate responsibility? There are multiple considerations, and not all of them are obvious, according to Seshasaye Kanthamraju, Executive Director of Communications & ESR at The Walt Disney Company. He discusses the questions you should be asking before settling on a cause, and explains how good CSR practices can help you retain your best staff.

Gain Actionable Insights Into:

  • Where philanthropy should be strategic from a brand perspective and where it shouldn’t
  • What to do if you’re struggling to pin down your CSR mission
  • Why you must sell your philanthropic goals to your organisation's management

Hosted by Pippa Woodhead

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