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Personal Branding

Avoiding “Verbal Vomit” in Media Interviews

Aug 26 202011m listen time

Overview

If you’re representing your company in front of the press, here’s a bite-sized piece of media training for you. Yin Ching Yeap, Managing Partner of Ying Communications, has spent years helping executives get positive press coverage, and explains that “verbal vomit” can either be a result of nerves or over confidence - and it’s essential to do some self analysis before you face the cameras.

Gain Actionable Insights Into:

  • The importance of keeping your messaging simple
  • What to do if reporters eyes are glazing over - and what to do if they look too excited
  • Why you should consider filming yourself and analysing your performance (even if you think you’re a great speaker)

Hosted by Pippa Woodhead

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