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Public Relations

Avoid Writing yet Another Boring CEO Speech

May 31 201942m listen time

Overview

Winston Churchill may have given great speeches but you shouldn’t keep him in mind when you’re writing a speech for a CEO. Graham Stewart, Partner at Klareco Communications, shows you the most essential ingredients for writing an important speech for a C-level executive and the many challenges involved.

Gain Actionable Insights Into:

Episode 1 – Writing the Speech:

  • Translating their personality onto the page
  • If there's a common speaking type for CEOs
  • Stylistic tricks you can use to capture an audience's attention and bring script to life even if the subject matter (and the CEO delivering the message!) is dry

Episode 2 – Next Steps:

  • Handling feedback you don't agree with, from the CEO speech-giver
  • Insisting diplomatically as a PR professional without being disrespectful
  • Assessing the success of a speech

Hosted by Pippa Woodhead

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