Public relations is ranked amongst the last few industries set to be displaced by machines, but many roles within the sector are changing. Marc Ha, MD of leading agency Archetype, explains how media monitoring and sentiment analysis is already commonplace - streamlining a process that previously took hours of manpower. He outlines which parts of AI the industry should embrace, and where human touch will still remain crucial.
Gain Actionable Insights Into:
- How AI can help agencies be more efficient with resources and client budgets
- Which media outlets are already using bots to write basic news stories
- How AI can potentially prevent a PR crisis by rapidly detecting changes in consumer sentiment
Hosted by Pippa Woodhead
