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Adapting Your Product For a New Market

Nov 13 202010m listen time

Overview

How do you determine if your product will work in a new market? Steve Melhuish, Co-Founder of Asia’s largest property portal group PropertyGuru, talks you through the key elements that need to go into your product offering, the structure of the existing market and looking closely at your competitors.

Gain Actionable Insights Into:

  • Why you should look at value creation versus value capture when exploring pricing strategy 
  • Consumer expectations in different Southeast Asian markets, and the consumer behaviour that took the PropertyGuru team by surprise 
  • What Steve would have done differently in hindsight 

Hosted by Pippa Woodhead

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